Tough working with an agency or in-house team? We're your strategic partners between the business and the likes of Art Directors, Creative Directors and Designers.


Waterfall or Agile? We've got you covered. Let us lead, ask the right questions, and interface between the business and the production team.

EVP Research

Your Employer Brand is excavated, not built. We use data-driven, proprietary research techniques combining cluster analysis with qualitative data.


Quick-win, long game or tactical play? What does success look like? Every successful project needs a strategy. We'll work with you to figure out the right one.

Tech Roadmap

A digital transformation is a journey and you need to bring your people along. With our strong experience in CRM, ATS and CMS, nobody gets left behind.


We all have bosses, who have their bosses, and we all need to produce quantifiable results to justify spend. We'll help you frame that conversation.

We are a collective of consultants who are easygoing, yet outcome-driven and solutions-focused.


Drive. Commitment. Ownership. Solution-focused. Fed up with the transient nature of checkbox exercises, we set out with an inquisitive, facts-based approach combining creativity with pragmatism. So if you hear us often asking 'Why, What, How': You know that you're in the company of Good People.


Alvin is an experienced Digital Project Lead and Strategy Consultant specialised in Employer Branding, Talent Acquisition Marketing and Employee Engagement. A true T-shaped management consultant, Alvin's diverse experiences include broadsheet journalism, business process improvement, financial analysis, and he has led various teams to implement CRM and ERP software. Prior to relocating to Singapore, Alvin was based in Sydney and Melbourne where he worked in management accounting, marketing and entrepreneurship.

Alvin is a graduate from Melbourne University where he read Politics, Economics and Mathematics.


Do you have a business problem that Employer Branding can help solve? Or a Digital, Creative or Strategy project that needs attention? Do you want to uncover actionable insights about your workforce? Let's get in touch for a no-obligations chat.

Based in Singapore, Engaging with Asia